5 (Plus) Tips for Creating Compelling Videos

People on both ends of B2B and B2C want a deeper relationship with your brand. Using video to tell a deeper story is a great opportunity to engage an audience. Don’t be afraid to “drink your own Kool-Aid,” as they say.

But video has to be seen first. It’s called “discoverable content.” When people want something, they search for it. Case in point: When Google understands that there is a video offered on a site, it will usually display a thumbnail as part of the search result for that page. I always ask clients what they plan on doing with their videos. Embedding a video via an iframe direct from YouTube, using Google’s Schema.org markups, using Facebook share tags, or just making sure they put them up front and center on their sites is simple best practice. Bottom line: Make sure your audience can find content easily.