5 (Plus) Tips for Creating Compelling Videos
But what you do after you create them is just as important. Strategy is key.
FS: What are some top tips you can offer nonprofits when it comes to producing videos?
JG: 1. Video represents new rules in terms of content development. As you build your video library and propose work, you need to make sure you think about the story and keep content concise. The average length of a corporate video is 3.5 minutes, but I suggest keeping the production as short as possible. If viewers don’t connect with the message, they will drop out after the first 10 seconds.
- Companies:
- Microsoft Corp.
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