5 (Plus) Tips for Creating Compelling Videos
But what you do after you create them is just as important. Strategy is key.
2. Videos used in the marketing funnel should include a call to action or next step, either implicitly or explicitly. Keep the end in mind.
3. Remember that your audience is inundated with text, information and offers, the majority of which never get read. That’s why incorporating video and making it discoverable in content-based marketing is so important.
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Margaret Battistelli Gardner
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