5 (Plus) Tips for Creating Compelling Videos
But what you do after you create them is just as important. Strategy is key.
Here, John Gelety, director of video services for FundRaising Success parent company North American Publishing Co., shares some insights that can help nonprofits make the most of their video efforts.
According to Gelety, Internet tech company comScore, which measures online data, reported that there were 36,194,133,000 video content views in January 2013 alone. Yes, you read that right — more than 36 billion. YouTube served up 12.5 billion of those streams, with Facebook coming in second with 425 million.
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Margaret Battistelli Gardner
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