5 (Plus) Tips for Creating Compelling Videos
But what you do after you create them is just as important. Strategy is key.
“Quite simply, video enhances awareness efforts,” he adds. “Even at its core, video is a visual medium that evokes an emotional response. Sure, organizations can write about their brand or offer up a benefit statement or initiative. But they should ask themselves, ‘What is our story?’”
FundRaising Success: What should come first in the video process: the video or the text that will accompany it?
- Companies:
- Microsoft Corp.
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