5 (Plus) Tips for Creating Compelling Videos

John Gelety: Video goes hand-in-hand with other content. Like in any successful campaign, strategy is key. Think about what you want your video to say (again, what’s your story?) and how it will be placed with your other marketing materials.

FS: Is there a basic format for producing a quality video?

JG: Because of the advent of HTML5 and more advanced Flash technology, you want your video to be in the highest definition it can get. Natively, recent camera technology shoots at around 1920x1080 but also goes as low as 1280x720. Newer screen resolutions are amazing, but also remember that the majority of online video is watched on mobile devices. That means brighter but smaller screens. Simply put, just make sure whatever you shoot is clear, steady and audibly strong. Video is a “show me” medium, so as long as the images are compelling, you’ve done half your job.