5 (Plus) Tips for Creating Compelling Videos
But what you do after you create them is just as important. Strategy is key.
FS: What length do you suggest for videos that will be sent to potential donors and other supporters via e-mail or that will appear on the organization’s website?
JG: Attention spans, at least online, are getting shorter and shorter. The ease of clicking around the Web and watching videos means it’s easier to watch something for a minute and then move on. An average short-form video is around 3.5 minutes. If the video is not compelling or to the point, people will drop off around 10 seconds in. That’s why it’s important to know your story and where it’s headed.
- Companies:
- Microsoft Corp.
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