5 (Plus) Tips for Creating Compelling Videos

You can definitely do a five-minute (or more) video about your organization or cause, but think of any video you do as a story in three acts: Act 1 should pose your main argument and set up the rest of the video in a captivating way. Act 2 should be focused on the details. Act 3 should wrap up the story and have a call to action. Shorter videos have more of a chance of repeat viewings, but longer videos give you a chance to flesh out your campaign. Consider a series of short videos in chapters instead of one long production.