5 (Plus) Tips for Creating Compelling Videos
But what you do after you create them is just as important. Strategy is key.
FS: Most organizations do not have the budget to create professionally produced videos. Advice for them on how to create impactful videos in-house with amateur movie-makers?
JG: Video is one of the top generators of ROI. Of course, most consider producing video to be too expensive, be it with time, money or both. There is this myth out there that high-quality video just is not attainable with small or no-budget organizations. Yet, thanks to the progress of technology, we suddenly all have little production companies in our pockets. I have an iPhone that comes with an eight-megapixel camera, and I guarantee any recent smartphone or iDevice you or a co-worker has comes with a camera.
- Companies:
- Microsoft Corp.
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