Out of the Mouths of Babes ...

Storytelling is an easy principle for many organizations — especially older ones. Every organization that’s been in existence for a while should have a wealth of stories about its impact. Yes, it takes time and investment to find your stories and tell them well. But it’s worth it.

Principle 4:
Invest in the brand experience
The most successful young nonprofits today put a great amount of thought and effort into how their supporters experience their brands. They craft their websites, social-media interactions, events and branded merchandise with one goal — to create a compelling user experience.