Out of the Mouths of Babes ...
Young charities offer a refreshing perspective and lots of lessons learned.
Is it expensive? Is it hard to do well? Yes and yes. But it’s critical for building the energy and momentum that a movement needs to spread rapidly. Ben Keesey, CEO of Invisible Children, states that the organization wants its branded merchandise to be better than what for-profit companies produce because its cause is more important.
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