Out of the Mouths of Babes ...

As Jeff Brooks so eloquently points out, the little things — like timely thank-you letters — often matter as much as big things such as your website.

Principle 5:
Prove your impact
In today’s cynical world — saturated with marketing promises — the impact of the first four principles fizzles out quickly if you can’t demonstrate that what your organization does is working. To use an old metaphor, proof of impact is like railway sleepers. Once they’re in place, you can lay even more tracks that will send your momentum train further than you ever imagined it could go.