Out of the Mouths of Babes ...
Young charities offer a refreshing perspective and lots of lessons learned.
Charity: Water is a master at this, using video, photos and Google maps to show the impact of completed water projects. It creates a virtuous cycle, as satisfied donors then share the Charity: Water story with more and more people.
The good news is that you don’t have to be perfect. Recently Charity: Water had to retract a claim about duration of impact. It posted a thorough explanation on its blog about why it could no longer confidently state that an individual would receive clean water for 20 years through its projects.
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