Out of the Mouths of Babes ...

Principle 2:
Recruit passionate advocates, not merely donors
Today’s cutting-edge charities focus on building a group — a tribe, as author Seth Godin calls it — of people who will rally around their big idea, tell their friends and make the solution reality.

Rob Morris of Love146, a nonprofit dedicated to ending child slavery, says he wants a participant in his organization to become a fan, then an evangelist who tells others, and finally an “owner” with a sense of responsibility for the cause. Sean Carasso of Falling Whistles, a movement to end the war in the Congo, says that his organization can turn someone who knows nothing about the war into an advocate to end it in about a month.