5 Proven Tips for Building Your Nonprofit’s E-mail List

Require minimal information
When a sign-up form makes an address and phone number required fields, people may be hesitant to sign up. These extra requirements may deter potential subscribers. Keep it simple, and only ask for the basics.

Include links to your social-media accounts
Build a specific area on your website to connect with your users, and be sure to include your e-mail subscription call to action there. If you have a link to your Facebook, Twitter, blog, Flickr and YouTube accounts but not your e-mail sign-up, your visitors may assume you don’t have a list to join.

Add it to your Facebook apps
Facebook has an app section at the top, right under the cover photo. Include your events, photos, maps, Twitter link, polls and of course, your e-mail list. You might even want your e-mail sign-up app to be the first one people see.