'Demographics Are Destiny'
Here are five reasons to diversify your fundraising (by race and ethnicity) now.
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It's no secret that we're undergoing a huge demographic shift in the United States. The Census Bureau estimates that by 2050 we will be a "majority- minority" nation. In fact, in four states — California, New Mexico, Texas and Hawaii — people of color already comprise the majority of the population. And, the percentage of non-Hispanic white residents has fallen below 60 percent in Maryland, Georgia, Nevada, Arizona, New York and Mississippi.
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Jocelyn Harmon
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