'Demographics Are Destiny'

3. Attract diverse employees

It's hard to say which comes first — minority donors or minority employees. The fact is that they might attract each other. In other words, recruiting and retaining minority candidates to your organization might be easier if you first make it a strategic priority to diversify your funding base. That said, don't expect to reach hundreds of new Latino, African-American or Asian-American donors via one well-appointed minority hire. A real commitment to diversity will require you to make other institutional changes as well, like diversifying your board and changing your communications and outreach activities.