Why Didn’t I Think of That?
One of the greatest resources for a direct-response fundraiser is a mailbox (or inbox) full of appeals from other nonprofits. A few $25 donations a year and you’ll have plenty of ideas to spur your own creativity.
“Borrowing” ideas from other nonprofits has resulted in some big fundraising breakthroughs. The secret, however, to successful borrowing hinges on these few unbreakable rules.
- Companies:
- World Wildlife Fund
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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