5 Social E-Mail Trends to Watch

Silverpop last year published a study of e-mail social sharing practices earlier this year called "E-Mails Gone Viral: Measuring 'Share to Social' Performance." Here are some key findings from the study:

1. Share-to-social extends reach.
Using actual numbers from study subjects and an average of 100 friends in a user's social network, social sharing delivered an average 24.3 percent increase in reach. On top of that, the shared messages generated, on average, an additional 1 percent of opens.