5 Steps (and 3 Pitfalls) for Building Strategic Corporate Partnerships

5 Steps
1. Analyze your gaps. This goes back to forming a reciprocal relationship. You need to analyze the gaps both you and your corporate partner are looking to fill. Mendenhall provided a checklist to run through to identify your partner's needs and see where you can come in, and vice versa (see image at right).

2. Do your research. Nothing frustrates a potential corporate partner more than an organization going in with no idea of what the company has to offer, what it has done and what it's looking for.