5 Steps (and 3 Pitfalls) for Building Strategic Corporate Partnerships

"Invite partners to your special events, and show up at their events too," Kinckle added. "Make them feel like they're a part of the organization. At the end of the day, we do want to feel like a part of the organization."

Pitfalls
To wrap up their portion of the session, Mendenhall and Kinckle shared three pitfalls to avoid: