5 Steps (and 3 Pitfalls) for Building Strategic Corporate Partnerships

1. Ensure all levels of the organizations know who your corporate partners are and what those relationships entail. "Nothing is more embarrassing than someone contacting a corporate partner without knowing that they've worked with you before," Kinckle said.
2. Beware of under-delivering on commitments. "That's why it's always better to under-promise and overdeliver," Mendenhall said.
3. Don't get too comfortable. Recurring corporate support is not a given in this day and age. If you get too comfortable and forget to nurture those relationships, they can dry up quickly.

Check back for part 3 on building strategic corporate partnerships.