5 Steps for Effective Donor Cultivation

Recently, a Talisma Fundraising poll found that nonprofits have seen increases in donor activity and fundraisers are optimistic about 2011.

The poll, which surveyed 383 organizations, was conducted by Talisma parent company Campus Management as part of a FundRaising Success webinar, “Best Practices for Cultivating Major Donors” (available on-demand). Of the 383 nonprofits polled, 77.8 percent reported seeing increased donor activity over the past six months, 47.8 percent reporting “moderate” to “significant” increases. When asked what kind of donor activity these organization expect in 2011, 94.1 percent believe there will be an increase.