5 Steps for Effective Donor Cultivation

Germain cautions that it may be different for different donors. More and more people are giving online and doing research about nonprofits online, “but overall the giving that organizations are getting from online transactions is really still a pretty small percentage — although it’s a rapidly growing percentage of their gifts,” he says. “So you have to balance all these media. You can’t forget that older donors may not be on Facebook, may not be on Twitter. But certainly as a charity you have to be looking at the up-and-coming generations, and you have to go where they are.”

Involvement
“In terms of involvement, not all donors can contribute significantly financially, but many of them will be glad to contribute their time,” Germain says.