5 Steps for Effective Donor Cultivation

Obviously, it’s wonderful if you can get both donors’ time and money, but sometimes people can do more on one side than they can on the other.

Remember, “any involvement is good. It keeps people engaged, and as they mature, their involvement might change,” Germain says.

For instance, donors may start to involve their friends or family in the organizations they support. They may mature from volunteers to donors to both. And as they mature and pass along that passion to those around them, that passion is communicated from generation to generation.