5 Steps for Effective Donor Cultivation

“It’s a great way for organizations to sustain themselves long term,” Germain adds.

Stewardship
It’s vital to show donors that their gifts are appreciated and truly make a difference.

“Stewardship is all about thanking, recognizing and showing donors that they’re appreciated, and communicating that effectively and efficiently so donors don’t feel that their money is being squandered on trinkets, for example, as opposed to going to the cause,” Germain says.