5 Steps for Effective Donor Cultivation

“People, especially American people, are very compassionate. So as school funding and funding in so many sectors are impacted by budgets — whether they’re at the state, local or national level — donors will step in and dig deeper in their pockets,” he adds. “Effective nonprofits are leveraging those communications mechanisms right now trying to capitalize, if you will, on the opportunity and get ahead of any sort of budget shortfalls for themselves to be ale to continue to support their causes.”