5 Steps for Effective Donor Cultivation

“The recession and the [Bernie] Madoff scandal had a huge impact on the nonprofit community — so many of the folks invested with him either had very high philanthropic profiles or were charities themselves, foundations that had stock investments,” says Dan Germain, director of Talisma North America. “All that took a huge hit on the nonprofit industry as a whole. But the economy is bouncing back a bit. People are seeing improvement in jobs. … People are feeling positive about the economic recovery that seems to be slowly taking place.”