5 Steps for Effective Donor Cultivation

That means cultivating donors requires more care than ever. Here, Germain provides five steps to efficient and effective donor cultivation, as well as ways fundraisers can capitalize on the newfound optimism in the sector even in the midst of budget cuts.

Identification
The identification of donors is the first step in donor cultivation, Germain says. You must understand who donors are in terms of generation, personal attributes, how they like to communicate and what their capacities to give are.