5 Steps for Effective Donor Cultivation

“Identify your donors. Who are the ones that are most likely to become major donors? Who has the giving capacity as well as the interest in your cause? Use the data to quickly identify if this is someone who has great giving potential, and start to cultivate them appropriately,” he adds.

Cultivation
Once you’ve identified donors and understand how to categorize them and how best to communicate with them, make sure you send them information that’s pertinent to their interests, Germain says, for proper cultivation.