5 Steps for Effective Donor Cultivation

“If I’ve told you that I’m interested in investing in water wells in Africa, then don’t send me information about saving whales because that’s not what I’m interested in,” Germain says. “Communicating effectively with pertinent messages based on what you’ve learned is key. Not only is it efficient, but it communicates efficiency to the donor, who will feel that their money is well-spent — as opposed to their money being squandered by sending information that’s not pertinent to that donor’s particular interests.”