
By
Joe Boland
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
“If I’ve told you that I’m interested in investing in water wells in Africa, then don’t send me information about saving whales because that’s not what I’m interested in,” Germain says. “Communicating effectively with pertinent messages based on what you’ve learned is key. Not only is it efficient, but it communicates efficiency to the donor, who will feel that their money is well-spent — as opposed to their money being squandered by sending information that’s not pertinent to that donor’s particular interests.”
0 Comments
View Comments
- People:
- Dan Germain

Related Content
Comments