5 Steps for Effective Donor Cultivation

Evaluation
Analyze when, where, how and how often you communicate with donors.

“Let donors tell you,” Germain says. “They might be very interested in subscribing to your Twitter feed and not receiving lots of mail at their homes. Give them a choice. Let donors tell you how to communicate with them so you can do so effectively. The more involvement they have, the more they feel that you’re being responsive to them as an organization, the more they’re likely to continue to support you.”