The Not-So-Great Divide

In an ideal universe, we would tear down the walls of our organizations' technology, marketing, fundraising and communications departments and rebuild them in a way that creates a completely donor-centric experience.

But given that a complete reorganization is impossible for most of us, we must at least consider how to reorganize our fundraising efforts with a focus on the constituent experience at each touchpoint with our organizations, wherever it may occur. And we want to plan each campaign with a mind to all the ways it will live online and off. In other words, we must close our own digital divide by fully integrating our online and offline efforts. Here are some steps to get started: