5 Steps to Making Direct-Response Fundraising Work Again
Successful direct-response fundraising is harder than most people think. Sure, anyone — or any agency — with a creative idea can design a website, craft an e-mail, create a direct-mail letter or even produce a TV spot. Good ones can even give you goose bumps.
But the primary objective of direct-response fundraising is to acquire and cultivate donors to generate the maximum net income for nonprofit programs over the long haul.
- Companies:
- Russ Reid
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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