5 Steps to Making Direct-Response Fundraising Work Again
Third
In our relentless pursuit of the next big idea, let's not ignore the best practices that have gotten us where we are today and, from what I can see, continue to sustain most successful nonprofits. So let's carefully test new ideas against our established controls to make sure they work as well in practice as they do in our heads.
- Companies:
- Russ Reid
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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