5 Steps to Making Direct-Response Fundraising Work Again
Fourth
Speaking of best practices, it's still all about audience, offer and creative. What does that mean? It means we have to target people who are most likely to actually give to our offer, through the media best suited to them. We need an offer that is urgent and compelling. And we need creative that breaks through the clutter to communicate the offer to the right people.
- Companies:
- Russ Reid
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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