5 Steps to Making Direct-Response Fundraising Work Again
Finally
We need to meet people where they are. Not where we are. Make it easy for them to give to what they want to give to, rather than force-feeding them our priorities. If they want to give to save fuzzy animals or feed hungry kids, let's not begrudge the fact that they don't want to give to our great advocacy programs or our infrastructure. It's their money. Let's meet donors where THEY are, and thank them enthusiastically for their support as we educate them to even more ways they can make a significant difference by engaging with us.
- Companies:
- Russ Reid
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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