5 Steps to Making Direct-Response Fundraising Work Again

Precious few direct-response fundraising campaigns these days accomplish that objective. Hence the budget problems of so many nonprofits — the cutbacks, the turnover in development staff and the lack of funds to accomplish the mission.

So what's the problem?
First, nonprofits have for too long ignored the importance of building their brands. But money has always been tight, so most nonprofits focused their limited marketing resources on fundraising.