5 Steps to Making Direct-Response Fundraising Work Again
So we've seen countless major nonprofit organizations launch beautiful new brand platforms that appear divorced from best fundraising practices. Many are feel-good campaigns based on the belief that people want to see success, not need. Happy children rather than suffering children. Accomplishment rather than problems. Empowerment rather than reality.
- Companies:
- Russ Reid
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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