5 Steps to Making Direct-Response Fundraising Work Again
I wish we could raise more money with less mail. I wish we could raise more revenue and save money and trees by switching entirely to digital (I don't go anywhere without my iPad, and I can't go a day without connecting via Facebook). I wish the 20- and 30-somethings gave generously to hip campaigns.
- Companies:
- Russ Reid
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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