5 Steps to Making Direct-Response Fundraising Work Again

But wishin' don't make it so.

What's the answer? How do we create successful direct-response fundraising programs?

First
We do need more focus on building our nonprofit brands. People can't give to you if they don't know you're there, and people won't give to you unless or until they're convinced of the importance of your work. But rather than building a brand in a vacuum, we need to design the brand campaigns to support fundraising.