5 Steps to Transform Your Direct Marketing Into Major and Planned Gifts

At the 2010 New York Nonprofit Conference held by the Direct Marketing Association Nonprofit Federation Aug. 24-25 in New York, Bruce Makous, a fundraising consultant at Barnes & Roche, and certified fundraising executive Michael Rosen, president of ML Innovations, provided five steps to turn your direct-marketing program into a major- and planned-gift program.