5 Things to Never Do on Your Telefundraising Calls
You would be surprised how many telephone fundraisers drop the ball after doing all of the hard work of obtaining a pledge. Trust us, you don’t want to be on the italicized end of this conversation:
“Ah, Steve, I see you got a $100 pledge from Mr. Doe … great work! Did you get his new home address?” “Uh, I forgot …” “Well, how are we going to send him a thank-you letter and reply envelope?” “Uh, I guess I’ll have to call him back!”
5. Don’t fail to make your constituents feel valued and appreciated
This is a corollary to creating a conversation. The phone is a two-way communication medium, so why not take the opportunity to thank donors for their prior support, or patrons for the patronage, or volunteers for their time, or constituents for whatever their involvement? It is human nature to want to feel valued and appreciated.