5 Things to Never Do on Your Telefundraising Calls
Despite new technologies and strategies, raising money via the phone still works — and it relies on good, old-fashioned courtesy and fundraising basics.
At the beginning of a call, nothing is more instrumental in developing rapport as establishing or re-establishing a relationship — for it’s on this secure foundation you will be successful in obtaining a gift.
- “Mr. Smith, first of all I want to thank you for your gift to the annual fund last year — we so appreciate your support!”
- “Mr. Adams, I wanted to call and thank you for caring about the plight of the homeless in our city. If everyone felt as you, there wouldn’t be a homeless problem.”
It not only works, it’s the right thing to do.
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