5 Things to Never Do on Your Telefundraising Calls
Despite new technologies and strategies, raising money via the phone still works — and it relies on good, old-fashioned courtesy and fundraising basics.
Allow the prospect to focus on a number, a specific dollar proposal. If the prospect rejects that, it opens the door to a counterproposal, a lower amount. G = f(A) is an indelible formula for telephone fundraising, and for philanthropy in general: The number of gifts you receive is a direct function of the number of asks you make.
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