5 Things to Never Do on Your Telefundraising Calls
Despite new technologies and strategies, raising money via the phone still works — and it relies on good, old-fashioned courtesy and fundraising basics.
3. Don’t fail to create a conversation
In between the hello and the pledge, a lot has to happen. Unfortunately, so many telemarketers use a one-way approach, broadcasting a pitch into the telephone’s transmitter, hoping the sheer force of their verbal wind will somehow blow money out of the prospect’s pockets in the organization’s direction. Please observe that we have two ears and only one mouth — and the most successful fundraising calls are constituted in similar proportion.
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