5 Things to Never Do on Your Telefundraising Calls
Despite new technologies and strategies, raising money via the phone still works — and it relies on good, old-fashioned courtesy and fundraising basics.
Note also that the telephone has a receiver as well as a transmitter, and encouraging your prospect to talk, comment, react will not only keep her on the phone, it will help involve her in the call and, ultimately, help bring her to your cause.
4. Don’t fail to confirm the pledge
The prospect has said yes. Now it’s time to nail down the specifics, before you celebrate. First, thank, thank, thank the prospect. You can never, ever thank donors enough. As for the specifics, it’s OK to have a kind of formality, even a scripted routine that ensures there’s no disagreement or misunderstanding about the pledge.
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