5 Things You Can Do to Encourage Transformational Gifts

1. Celebrate major gifts in a more public way with press releases and the occasional party.

2. Share the results of how specific major gifts make an impact.

3. Leverage your Web site with stewardship and storytelling.

4. Institutionalize the stewardship process. All staff should speak with one voice, presenting one message to the donor community.

5. Promote the mission of the organization, and let the donors decide how they want to support your organization.