5 Tips for Creating and Maintaining Traffic on Social-Networking Sites

Another option is scanning brochures or direct-mail appeals as PDFs and making them available for downloading on your SM sites. This works really well with educational materials. Even your annual report is a viable piece of content to keep the flow of information moving. Make it available to download, tweet the link and have it direct back to your official Web site for download. Many marketing efforts can be repurposed, tweaked and abridged to allow for repurposing on social networks.

2. Conversation and contribution
Everyone gets writer's block. When this happens, it sometimes helps to find outside stimuli. Odds are you aren’t the only organization of your kind. Visiting Web sites and blogs of other organizations that do similar work might help spark an idea for an original blog post of your own. Commenting on other sites also comes in handy.