5 Tips for Creating and Maintaining Traffic on Social-Networking Sites

Video like this is good way to tell a story of a special project or campaign in a brief but powerful way. Keep an open mind. Many very simple things your organization does have potential to make effective online videos.

For example, let’s say your organization is doing a big clothing drive for the homeless. Take a video camera (or a digital camera that doubles as a video camera) with you and record as you load up the truck with all the coats, shoes and sweaters collected to take to a homeless shelter. Have a member of the organization talk about the difference these clothes make during the winter as you load up the truck. This has all the earmarks of a great YouTube video. By showing the clothing being loaded into a truck or homeless shelter you show viewers the need and tell them how they can help.